Alayna Kelly
Digital Marketer and Website Designer helping small businesses build beautiful, strategic, online spaces. I combine creative design with marketing strategy to help small businesses stand out and connect with the right audience.
About Alayna
I’m Alayna — a digital marketer and website designer who loves creating clean, strategic, and conversion-ready online spaces for small businesses. This website is a place where I share my journey as I grow my skills in digital media, branding, and content creation. I started this site to build my portfolio and learn how to present my work in a way that feels authentic, simple, and effective.
My interest in digital marketing began when I noticed how many small business owners struggled with websites, branding, and online visibility. I wanted to make the process easier for them by combining creative design with clear marketing strategy. Now I help clients create a professional online presence that attracts customers, builds trust, and supports their goals
If you want to see some of the projects I’ve worked on, you can check them out on my Portfolio page below 👇
What I Do
Website Design
I create clean, modern, and responsive websites that are built with strategy and conversions in mind. Every site I design focuses on usability, strong visuals, and a seamless experience that helps businesses connect with the right audience.
Branding & Strategy
I help small businesses gain clarity around their brand identity, messaging, and overall marketing direction. This includes creating visual branding, developing a clear message, and helping businesses attract their ideal clients.
I also share insights, ideas, and digital marketing tips on my Blog, where I post updates about what I’m learning and working on:
Digital Marketing
I’m building my skills in digital marketing by learning how to create content that connects with the right audience. I’ve been practicing things like social media strategy, email marketing, and SEO basics, and I’m getting more comfortable with planning campaigns and understanding why people engage with certain content. You can find some of my digital marketing work on my Portfolio page as I keep adding new projects.
My Journey
I didn’t start out knowing I would work in digital marketing or website design — it grew naturally over time. At first, I was just curious about how websites worked and why some brands stood out more than others. As I learned more, I realized how many small business owners struggled with design, online visibility, and knowing where to start. That’s what pushed me to dive deeper.
Along the way, I learned design basics, branding, and marketing strategy, and I began building real projects to strengthen my skills. Every new project helped me understand what makes a website not just look good, but actually work for a business. My journey is still evolving, but each step has shaped the way I approach creativity, strategy, and helping others feel confident online.
What I'm Learning Right Now
I’m always trying to grow my skills so I can bring even more value to the projects I work on. Right now, I’m focusing on strengthening my digital marketing knowledge — especially SEO, content strategy, and how websites rank on Google. I’ve been learning through HubSpot Academy, where I’m currently working on the SEO Certification to better understand how search engines work and how to improve visibility for small businesses.
You can check out the program I’m studying here:
It’s a great learning platform because the courses are clear, beginner-friendly, and completely free, making it easy to learn real marketing skills at your own pace.
I’m also exploring more resources on analytics, content creation, and website performance so I can apply what I learn directly to my work. Every new tool and skill I pick up helps me build stronger, more strategic websites for small businesses.