30 Day Marketing Campaign

GreenLeaf Wellness

I developed a 30-day content marketing campaign for GreenLeaf Wellness designed to increase brand awareness, engagement, and sales by strategically aligning content with the target audience and the AIDA funnel.

I was responsible for creating the full campaign strategy, setting SMART goals, developing persona-based messaging, selecting content types, and building a detailed 30-day content calendar.

Through this project, I used skills in content strategy, campaign planning, buyer persona development, and AIDA funnel mapping. I learned how to align content with clear business goals and how structured planning across multiple channels creates a more cohesive and effective marketing campaign.

Social Media Strategy & Content Creation – GreenLeaf Wellness

The goal of this project was to develop a strategic social media plan that identified target audiences, selected high-impact platforms, and created engaging content designed to move users through the AIDA funnel.

I defined the overall social media strategy, selected primary and secondary platforms, created written and user-generated content posts, designed graphics, and aligned all messaging with buyer personas and business goals.

Through this project, I applied skills in social media strategy, content creation, audience targeting, AIDA funnel mapping, hashtag strategy, and Canva design. I learned how to create intentional, goal-driven social media content that balances brand awareness, engagement, and conversion.

Website Usability & Accessibility Optimization

The goal of this project was to evaluate and improve website usability and accessibility by applying UX principles, peer feedback, and accessibility standards.

I analyzed my website’s navigation, readability, and accessibility features, identified improvement areas, and created an action plan to enhance user experience and site performance.

I used skills in website usability analysis, accessibility evaluation, UX improvement planning, and content optimization. This project helped me understand how clear navigation, readable layouts, and accessibility standards improve overall website engagement and user satisfaction.